The session, held on March 8, 2025, focused on analyzing the factors contributing to the failure of these iconic brands in the Turkish market
Key Topics Covered in the Workshop:
✔️ The history and rise of KFC and Pizza Hut
✔️ Analyzing the market challenges faced by these brands in Turkey
✔️ Key factors that led to the bankruptcy and exit of these brands
✔️ Lessons learned from their failure and how businesses can avoid similar mistakes
✔️ The importance of adapting to local markets for international brand
This workshop provided attendees with a deep dive into the real-world challenges that multinational companies face when expanding into new markets. Participants gained valuable insights into brand management and business strategy, particularly in the context of a rapidly changing and competitive marketplace.
Thank you to all participants for joining this engaging session, and we look forward to welcoming you to more insightful events in the future!